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Learn how to fundraise like a pro

in just 6 weeks 

(and completely avoid that awful, overwhelming, and paralyzing "what-the-heck-do-I-do-now" syndrome)

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If you're a startup founder who wants grow your company, then you probably know access to capital (that is, money) is mission-critical to your company's growth. 

So we'll spare you the spiel. 

After all, you probably already KNOW that to grow, you've got to keep getting new customers, scale production, and make those critical key hires to support your vision.

And you probably already know that companies with big visions and incredible products often need to bridge the gap between where they are now and where they want to be with investment capital.

You’ve probably also heard that VC funding in U.S. startups was close to $100 billion (that’s with a B!) in 2018 - the highest since the dot-com era.



HERE'S WHAT YOU

MIGHT NOT KNOW

Even if you have a proven business model, already know a bit about fundraising, and have a venture capitalist best friend to give you guidance (lucky you)...

...investing in your own fundraising skills can empower you to:

  • Confidently plan, manage, and lead your raise

    ...because you'll learn our powerful, easy-to-follow, and proven methodology that demystifies the process, reduces stress, and gets you results.

  • Save a ton of time and effort 

    ...because once you have these new skills, strategies, and insights, you can avoid making common rookie mistakes. 

  • Partner with the right investors 

    ...because you’ll know exactly how to target and nurture investors whose practices and portfolios are aligned with your vision and values, and build relationships that will last for years to come.
  • Totally transform your fundraising approach

    ...because you'll be able to lead your raise with greater authority, competence, and confidence, like the boss you are. 

Even though the reasons to grow your company are obvious...

The path to doing it successfully is anything but. 

 Perhaps in your most courageous moments you’ve decided to just “get out there”.

You’ve attended dozens of pitch fests, rummaged up the courage to network a little, and talked to founder friends who are also looking for investment capital.

You've read a bunch of books, listened to a bunch of podcasts, but still don't have a clear, step-by-step plan of how to actually fundraise for your business. 

And if you’re super committed, maybe you’ve even asked a handful of investors for a chat over coffee - only to find the guidance you get is different every time. (So confusing!)

Many founders simply decide to follow the advice of someone who doesn’t really understand their industry or business. (Yikes.)

And without truly understanding how to position their company and the opportunity, most founders get completely lost.

And worse yet - they decide to go down a path without really understanding where that path leads their company - and end up with an outcome that is painful - or impossible - to undo.

Here’s why this can be the death knell for your company.

As an already busy founder with products to make, customers to nurture, and maybe even a family at home to demand our time and attention, you literally can’t afford to veer off course.

And the moment you get off course, it can be difficult to recover.

Fundraising for your company is one of the few things in your business that you NEED to get right the first time.

And luckily for you, you can.

Fundraising is a skillset. 

And if you're willing to commit to your own learning and growth, there's nothing stopping you from gaining the skills, strategies, and insights you need to succeed.

DID YOU KNOW? 

Women are the fastest growing group of entrepreneurs and women-led businesses outperform their male peers in many VC portfolios.

Racially-diverse companies outperform their peers by 35%.

Given these results, you’d think that these founders would get their fair share of funding, right?

NOPE.

IN FACT: 

In 2017, female founders got less than 2.2% of venture capital funding.

Women of color got less than 1%.

Black and Latinx founders overall got less than 1%.

And if you’re the founder of a cannabis company? You’ve got an extra layer of challenges in getting access to capital.

So why aren’t these diverse - and fully capable - founders of scalable startups getting funded at the same rate as their peers?

The truth is that investors tend to invest in founders that look, talk, and act like them.

And the norm for investors is wealthy, older white men with track records and an existing network of other wealthy, older white men.

(And by the way - we have nothing against white men.  In fact, we love lots of them. But we also support equitable opportunity for ALL founders.)

But don't let that stop you.  You have more power - and opportunity - than you think.

And that's exactly why we created

The Equity Capital Masterclass 

If you want exponentially increased confidence, clarity, and capability, we've got you covered.  

IN 6 SHORT WEEKS, WE LAY OUT THE FRAMEWORK FOR FUNDRAISING WITH A UNIQUE COMBINATION OF SKILLS, STRATEGY, AND INSIGHT

SKILLS

Does the idea of fundraising feel scary or intimidating?

We’ve got you covered.

You’ll learn the nuts and bolts of fundraising, from proformas to cap tables. 

THE RESULTS? YOU’LL ENTER NEGOTIATIONS AND FUNDING ASKS WITH GREATER AUTHORITY, COMPETENCE, AND CONFIDENCE, LIKE THE BOSS YOU ARE.

STRATEGY

Now that you’ve built a solid investor package, what do you do with it?

That’s where our funding strategies come in.

We teach you how to leverage your network and nurture your own cohort of investors, connectors and advocates.

THE RESULTS? YOU BECOME THE LEADER OF YOUR RAISE, MANAGING AN EFFECTIVE AND EFFICIENT FUNDING PROCESS.

INSIGHT 

Your founder mindset permeates every aspect of your approach to fundraising.  

You’ll gain awareness around your own identity as a founder and gain tools to help you lead your raise in a way that feels right for you.

THE RESULTS? YOU’LL FEEL EMPOWERED TO RAISE CAPITAL YOUR WAY, PARTNERING WITH INVESTORS WHOSE PORTFOLIO AND PRACTICES ALIGN WITH YOUR MISSION AND VALUES.

"The most important thing I learned is that founders like me - those not typically seen as founder-types - are entitled to capital. It's a complete reframing of the mindset I had when I first started my company. I now realize I've put in the work to build a product that meets market needs and delights my customer. As a result, I deserve access to every tool available to scale my business, especially capital."

REBECCA ALEXANDER | ALLGO

Here's what you learn in the
Equity Capital Masterclass

Welcome 

SET YOURSELF UP FOR SUCCESS

From the moment you join The Equity Capital Masterclass, you have access to our classroom and private Facebook community.  Helpful tools and videos will get you ready to go, and we’re right here with you to answer any questions you might have.

Module 1

FUNDRAISING FOUNDATIONS 

In your first week, we cover fundraising basics, from the relationship between business stage and investment stage, to the types of investors we’re focusing on.   

We’ll map out the fundraising timeline as the framework for what you do, when, and why. We’ll also talk about the challenges diverse founders often have - and what you can do about it.

Module Highlights:

  • Business Stages + Investment Stages 
  • Angel Investors vs VCs 
  • The Fundraising Framework 

Module 2 

MASTER THE INVESTOR MINDSET

In this module, we delve into what an investor looks for in a company and founder. You’ll learn what’s in your investment package and start to build your own.

You’ll also learn how to target and nurture your own community of investor prospects, advocates, and connectors - each one with its own purpose for your fundraising. Using our templates and tools, you’ll start to build your own list of targets - your investor cohort.

Module Highlights:

  • The Investor Mindset 
  • The Investor Package 
  • The Investor Cohort 

Module 3

CRAFT YOUR CAP TABLE

Now that we’ve covered fundraising basics, the investor mindset, and how to identify the right investors for you and your business, we move into financial skill-building.  

In this module, we delve into cap tables.  We start with what a cap table is and its role in the future growth of your company.  In this context, we demystify corporation structures, valuation, and share dilution.

You’ll apply this new knowledge to creating your own cap table and get generous guidance and coaching as you map it all out.

Module Highlights:

  • The Cap Table Model 
  • Craft YOUR Cap Table 

Module 4

PERFECT YOUR PROFORMA PART 1 - YOUR ASSUMPTIONS

Now we move into one of the most important pieces of your investor package - the proforma. You’ll learn exactly what a proforma is and why it’s so important.  (And you'll get our secret-sauce model that's a powerful predictor for profitability.) 

In this module, we focus on how to gather data-driven assumptions to create a powerful predictive model for you and significantly reduce risk for your investors.  And you’ll take action by crafting and validating your own assumptions that you’ll plug into your proforma model.

Module Highlights:

  • The Pro Forma Model 
  • Your Pro Forma Assumptions 

Module 5

PERFECT YOUR PROFORMA PART 2 - YOUR FRAMEWORK 

You’ve got your assumptions - now it’s time to put them into action. Using our templates and tools, you’ll be pulling together your own proforma - a powerful model to predict profitability. 

This is where you really start to understand this model and exactly how it can position you as a must-invest opportunity.

Module Highlights:

  • Proforma Production 
  • Create YOUR Proforma 

Module 6

YOUR INVESTOR PACKAGE - AND WHAT'S NEXT

Now you have the most important pieces of your investor package pulled together, we fill in the gaps. We cover opening your raise, gathering investment commitments, and on-going due diligence.

You’ll have a complete view of a step-by-step fundraising framework, and be able to lead your own raise with clarity, competence, and confidence.

Module Highlights:

  • Opening Your Raise
  • Closing Your Raise
  • What Happens In Between  

And during the entire course, we’ll be relating this back to identity and mindset, so you gain invaluable insights that will inform and transform your fundraising approach.

Sounds amazing, right? 
(It totally is.) 

"Having this deep understanding of the nuances and strategy of how to communicate with, and present to, your target investors, the likelihood of success for your raise increases exponentially."

DEREK MAYS | REAL CANNABIS COMPANY

Join the Equity Capital Masterclass Today and get...

We’ve packaged up everything Sara has learned in 20+ years of formal education and practical experience and poured it into this class.  We’ve distilled tricky concepts into simple systems that will let you leap-frog over common mistakes and sticky spots.

Every Monday, Sara will teach each lesson live and virtually.  (Join us in your jammies, if you like.)  

And you’ll also get goodies including workbooks, models, and worksheets that you can go back to again and again.  It's all in our exclusive digital classroom, and there when you need it, forever.

(Value: $5,000)

As a member of the Equity Capital Masterclass, you'll get quick-fire coaching in our private Facebook community

You also have access to weekly live, virtual, group coaching calls - each an hour long - during the course.  Work through sticky spots, get inspired, and ask us anything.

Can't make a call? No prob.  You can send your questions in advance, and we'll record the calls + post in our virtual classroom for easy access.

(Value: $1,500)

Lifetime access means that as this program continues to grow, you'll get complimentary access to any upgraded or new content.  

(Value: $1,000)

You get our top recommendations for resources, articles, books, websites, contractors, and tools.

Totally useful and will save you tons of time.

(Value: $500) 

Exclusively for our members, we're offering TWO bonus workshops: 

  • Legal(ease) for Fundraising Founders, featuring David Forman of Tonkon Torp and 
  • Decoding the VC Mindset, featuring Jon Maroney of the Oregon Venture Fund. 

Both David and John work day-in, day-out, with founders and startups.  We know you'll love this bonus content! 

(Value: $500)

Throughout it all, you're going to gain the skills, strategy, and insights to rock your raise.

(Value: Priceless.)

When you add it all up, that's a total value of more than $8,500 in resources, training, and expert guidance!

But when you enroll today, you’ll get access to everything for just:

Pay Monthly

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$499

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Frequently Asked Questions

What our most successful students asked before joining The Equity Capital Masterclass

#1 - Instructor Street Cred 

Lots of people call themselves experts but don’t have the experience to back it up.  We do.

Sara Batterby, our founder and the instructor for this class, has 20+ years of experience in venture capital, startups, and fundraising.

In addition to teaching and advising, Sara supports several equity initiatives and advises venture capital fund managers on their strategies for raising and deploying capital.

In short, she has the practical education AND the real world experience to back up everything she teaches.  

 

#2 - Clear, step-by-step training 

Sure, you can spend hours combing through websites, listening to podcasts, and scheduling endless coffee dates yielding conflicting advice. But you don’t have to! You can drastically reduce the time, effort, and stress it takes to fundraise by taking this course.

The content in The Equity Capital Masterclass is practical, actionable, walk-you-through-it training. We teach step-by-step, easy-to-follow frameworks that will serve you now and in years to come. And you’ll get our tried-and-tested templates and formulas that you can personalize for your business.

 

#3 - A unique focus on identity and entitlement 

Beyond straight-up skill-building, we go so much deeper. Even if you know your way around a proforma or cap table, if you understand your own value and power, you'll be able to lead your raise with confidence, clarity, and competence. 

#4 - Flexible learning built specifically for YOU 

We make learning flexible, fun, and totally effective by blending modern online practices with proven, old-school fundamentals.  

And we have a curriculum expert on our team who loves nothing better than creating powerfully productive learning experiences. Our entire team is here for you, rooting for you to succeed.

 

Definitely.  

There are so many founders we’ve worked with that say they wish they had “done it right the first time”. Why? Because it would have saved them a lot of hassle, money, time, and extra weight from stress-eating through the hard times.


And maybe, at the end of the day, you decide you don’t want to take investors. That’s ok! Because now you’re able to make an informed decision and know exactly why that’s the right path for you and your business.

Absolutely!  

Even if you’re raised capital before, if you plan to do it again, you can do it better.

By taking this class, not only can you leapfrog over the rookie mistakes, but you can also go back and fix the problems from your first raise, setting your company up for serious growth.

Yes! We’d be delighted to have you join us!

Having said that, our mission is to support equitable access to capital for ALL founders, and we’ll certainly be delving into themes around identity, entitlement, and power dynamics - and how it impacts the fundraising approach.

Access to capital is more complex than gender and race, and we understand that. If you feel like you need this support, then this class is right for you!

Yes - and we recommend you do!

We offer a special half-price enrollment fee for your co-founder. Reach out directly by emailing [email protected] and we’ll help you out.

As soon as you join the Equity Capital Masterclass, you’ll receive a welcome email with your login info.

You’ll also have instant access to our new member welcome area where you’ll find everything you need to get started.

The remaining six weeks of content will become available to you week-by-week, every Monday morning.

Our schedule for this masterclass is:

  • June 10 - 16: Module 1 - Fundraising Foundations
  • June 17 - 23: Module 2 - Master The Investor Mindset
  • June 24 - 30: Module 3 - Craft Your Cap Table
  • July 1 - 7: Implementation Week
  • July 8 - 14: Module 4 - Perfect Your Proforma Part 1 - Assumptions
  • July 15 - 21: Module 5 - Perfect Your Proforma Part 2 - Framework
  • July 22 - 27: Module 6 - Your Investor Package - What’s Next

And also...

  • Every Monday we’ll deliver 90 minutes of live, virtual training.  We’ll go through that week’s lessons and you can ask questions on the fly.  
  • Every Thursday, we’ll host 60 minutes of live, virtual office hours
  • And between these times, you can always pop into our private, moderated Facebook community to ask questions, share resources, or get support.

Our bonus guest expert workshops will be scheduled shortly.

And because we understand what it’s like to be a busy business-builder, for your convenience all training and coaching calls will be recorded and posted in our private virtual classroom. (Inspired to learn at Saturday night at 2 am? Go for it. We won’t judge.)

Obviously, we’re biased.  Only you can answer that question.  Is this investment worth skipping years of trial and error?

What we can say with confidence is that this type of support combined with the resources provided is an incredible value. 

And if you’re committed to getting your money’s worth? You will.

The Equity Capital Masterclass was built with busy people in mind. We’re hard-working women running our own businesses, and our lives are busy too.  That’s why we’re giving you lifetime access to all the content and our community, so you can take it your pace, exactly as you need to.

And since we record our training and coaching calls - and our guest mentor content -  you can catch the replay when it's convenient for you.

And down the road, as you continue to develop and grow, you may want to come back to parts of the material for more of a deep dive.  And when you do, it’s there for you.

Sure thing.  Here’s your business-building bundle:

  • 6 weeks of top-notch training from an industry expert
  • Weekly live, virtual coaching and support
  • Lifetime access and upgrades
  • Our curated list of the most useful tools and resources
  • Bonus training from industry experts
  • Serious motivation and support.

You bet.  

You can email us at [email protected] or set up a 15-minute 1:1 call with Sara Batterby by clicking on this link. 

Can’t find a time that works? Send us an email and we’ll get you sorted.

100% Happiness Guarantee 

We're 100% sure this course will transform the way you approach fundraising so we offer a 100% happiness guarantee

If, after participating in Week 1, you find that the course is not for you, we will refund 100% of your enrollment fee within 7 days. 

That's it. Literally risk free. So easy. 

>> See full details here. 

 

"When it came to fundraising, we resented the whole system and didn't want to play games. Now we actually understand better how to play the game on our terms. We feel empowered to raise capital our way."

SADA NAEGELIN + ANA MATIELLA | DE LAS MIAS

The Equity Capital Masterclass is perfect for YOU if...

  1. This is your first foray into fundraising and you want it get it right the first time.  
  2. You’ve done it before (and have the scars to prove it).  Now you want to fundraise armed with new skills, strategies, and insights.
  3. You’re willing to invest in your own growth and are ready to do the work.
  4. You’re afraid that to raise capital, you have to compromise your values or vision.
  5. You want an industry expert in your back pocket, a team to support you, and a community of like-hearted founders to cheer you on.

If you said “yes” to any of the above, we can’t wait to meet you inside the Equity Capital Masterclass.

But don’t wait.  Class size is limited (for real) and enrollment ends Saturday, June 8, at 11:59 pm.

"This training has allowed me to mature from 'scrappy entrepreneur' to CEO.  The beauty of the transformation was that it came from being more of who I am, with skill – rather than adapting to ‘fit in’. That’s a solid foundation for whatever challenge I choose to take on next."

PRABHA RATHINASABAPATHY | SOMO

Get started today! 

Yes, I'm READY to give myself permission, knowing I'm protected by a 100% money back guarantee.

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