So we'll spare you the spiel.
After all, you probably already KNOW that to grow, you've got to keep getting new customers, scale production, and make those critical key hires to support your vision.
And you probably already know that companies with big visions and incredible products often need to bridge the gap between where they are now and where they want to be with investment capital.
You’ve probably also heard that VC funding in U.S. startups was close to $100 billion (that’s with a B!) in 2018 - the highest since the dot-com era.
Even if you have a proven business model, already know a bit about fundraising, and have a venture capitalist best friend to give you guidance (lucky you)...
...investing in your own fundraising skills can empower you to:
...because you'll learn our powerful, easy-to-follow, and proven methodology that demystifies the process, reduces stress, and gets you results.
...because once you have these new skills, strategies, and insights, you can avoid making common rookie mistakes.
...because you'll be able to lead your raise with greater authority, competence, and confidence, like the boss you are.
You’ve attended dozens of pitch fests, rummaged up the courage to network a little, and talked to founder friends who are also looking for investment capital.
You've read a bunch of books, listened to a bunch of podcasts, but still don't have a clear, step-by-step plan of how to actually fundraise for your business.
And if you’re super committed, maybe you’ve even asked a handful of investors for a chat over coffee - only to find the guidance you get is different every time. (So confusing!)
And without truly understanding how to position their company and the opportunity, most founders get completely lost.
And worse yet - they decide to go down a path without really understanding where that path leads their company - and end up with an outcome that is painful - or impossible - to undo.
As an already busy founder with products to make, customers to nurture, and maybe even a family at home to demand our time and attention, you literally can’t afford to veer off course.
And the moment you get off course, it can be difficult to recover.
And luckily for you, you can.
But you'll have to put in the work.
Especially if you're a founder outside of "the norm".
Women are the fastest growing group of entrepreneurs and women-led businesses outperform their male peers in many VC portfolios.
Racially-diverse companies outperform their peers by 35%.
Given these results, you’d think that these founders would get their fair share of funding, right?
In 2017, female founders got less than 2.2% of venture capital funding.
Women of color got less than 1%.
Black and Latinx founders overall got less than 1%.
And if you’re the founder of a cannabis company? You’ve got an extra layer of challenges in getting access to capital.
So why aren’t these diverse - and fully capable - founders of scalable startups getting funded at the same rate as their peers?
And the norm for investors is wealthy, older white men with track records and an existing network of other wealthy, older white men.
(And by the way - we have nothing against white men. In fact, we love lots of them. But we also support equitable opportunity for ALL founders.)
And that's exactly what we teach in
If you want exponentially increased confidence, clarity, and capability, we've got you covered.
Does the idea of fundraising feel scary or intimidating?
We’ve got you covered.
You’ll learn the nuts and bolts of fundraising, from proformas to cap tables.
Now that you’ve built a solid investor package, what do you do with it?
That’s where our funding strategies come in.
We teach you how to leverage your network and nurture your own cohort of investors, connectors and advocates.
Your founder mindset permeates every aspect of your approach to fundraising.
You’ll gain awareness around your own identity as a founder and gain tools to help you lead your raise in a way that feels right for you.
"I knew I needed to raise capital but I didn't know how much I needed to raise and I didn't have a system in place to do so. Now I feel much better equipped. The most helpful and interesting parts of the class were the more nuanced pieces: investor mindset, etiquette, scripts, do's and don'ts. This funding roadmap and language in my back pocket makes me feel so much more confident about articulating the value of my proposition."
MARIE BUSH | UNCIVILIZED SKINCARE
From the moment you join The Equity Capital Masterclass, you have access to our classroom and private Facebook community. Helpful tools and videos will get you ready to go, and we’re right here with you to answer any questions you might have.
This includes a pre-recorded bonus module, "Get Ready To Raise" that lays out some of the basic language and concepts that we will be using during the masterclass.
In your first week, we take the fundraising process as a whole and lay out the entire roadmap and methodology so you know where you are and what you need to be doing at each step in the process.
We outline the philosophy behind this approach to fundraising and delve into the challenge for diverse founders in accessing capital and what we can do to overcome it.
Finally we delve into Cohort Strategy and kick off the first tactical steps that get you active in your raise process from day one. You’ll learn how to target and nurture your own community of investor prospects, advocates, and connectors - each one with its own purpose for your fundraising. Using our templates and tools, you’ll start to build your own list of targets - your investor cohort.
In this module we explore the foundational elements of every raise. Corporations, equities, ownership and dilution. We dig in on raise amount and valuation and demystify the actual funding transaction.
We investigate the investor mindset and define your job description in relation to your investors in due diligence. We cover what an investor looks for in a company and founder and how you can package yourself as a competent manager, and your company as an attractive investment opportunity.
We share insights to support you in establishing a level playing field with investors, developing appropriate boundaries around your value, your time and your materials.
Now that we’ve covered fundraising basics, the investor mindset, and how to identify the right investors for you and your business, we move into financial skill-building.
In this module, we delve into cap tables. We start with what a cap table is and its role in the future growth of your company. How to use it to plan and structure your raise, decide on a valuation and make sure that the composition of your raise makes the right first impression with investors.
We show you how to leverage equity for resources you need beyond capital and anticipate the impact of future raises on your ownership. We explain dilution, employee incentive plans, governance and getting a kick-ass advisory board.
You’ll apply this new knowledge to creating your own cap table using the model that we have created for you and get the opportunity to review that in the coaching hour that week.
PERFECT YOUR PROFORMA PART 1 - YOUR ASSUMPTIONS
Now we move into one of the most important pieces of your investor package - the proforma. You’ll learn exactly what a proforma is and why it’s so important.
In this module, we focus on how to gather data-driven assumptions to create a powerful predictive model for you and significantly reduce risk for your investors. And you’ll take action by crafting and validating your own assumptions that you’ll plug into your proforma model.
PERFECT YOUR PROFORMA PART 2 - YOUR FRAMEWORK
You’ve got your assumptions - now it’s time to put them into action. Using our templates and tools, you’ll be pulling together your own proforma - a powerful model to predict profitability.
This is where you really start to understand this model and exactly how it can position you as a must-invest opportunity.
OPENING AND CLOSING YOUR RAISE - DUE DILIGENCE, COMMITMENTS AND CALLS
Now you have the most important pieces of your investor package pulled together, we progress to an open raise. We cover due diligence, gathering commitments and closing capital.
You’ll have a complete view of a step-by-step fundraising framework, and be able to lead your own raise with clarity, competence, and confidence.
And during the entire course, we’ll be relating this back to identity and mindset, so you gain invaluable insights that will inform and transform your fundraising approach.
"I did not feel confident about raising capital for my business. Period. I was very reluctant to begin the fundraising process. Now I feel confident and equipped to approach raising capital with precision, focus, and a knowledgeable understanding of what is required of me."
JUSTIN LOTT | VARCITY
We’ve packaged up everything Sara has learned in 20+ years of formal education and practical experience and poured it into this class. We’ve distilled tricky concepts into simple systems that will let you leap-frog over common mistakes and sticky spots.
Every Monday, Sara will teach each lesson live and virtually. (Join us in your jammies, if you like.)
And you’ll also get goodies including workbooks, models, and worksheets that you can go back to again and again. It's all in our exclusive digital classroom, and there when you need it, forever.
In addition to weekly live teaching, you’ll get an hour of live coaching every week. Work through sticky spots, get inspired, and ask us anything.
Also, as a member of the Equity Capital Masterclass, you'll get quick-fire coaching and your questions answered in a private Facebook group dedicated to your cohort.
Can't make a call? No prob. You can send your questions in advance, and we'll record the calls + post in our virtual classroom for easy access.
And in-between class and coaching, you get extra support in our private, closed Facebook group.
Lifetime access means that as this program continues to grow, you'll get complimentary access to any upgraded or new content.
You get our top recommendations for resources, articles, books, websites, contractors, and tools.
Totally useful and will save you tons of time.
Exclusively for our members, we're offering TWO bonus workshops:
Both of these mentors work day-in, day-out, with founders and startups. We know you'll love this bonus content!
Throughout it all, you're going to gain the skills, strategy, and insights to rock your raise.
Class size is LIMITED and early applications close
What our most successful students asked before joining The Equity Capital Masterclass
Lots of people call themselves experts but don’t have the experience to back it up. We do.
Sara Batterby, our founder and the instructor for this class, has 20+ years of experience in venture capital, startups, and fundraising.
In addition to teaching and advising, Sara supports several equity initiatives and advises venture capital fund managers on their strategies for raising and deploying capital.
In short, she has the practical education AND the real world experience to back up everything she teaches.
Sure, you can spend hours combing through websites, listening to podcasts, and scheduling endless coffee dates yielding conflicting advice. But you don’t have to! You can drastically reduce the time, effort, and stress it takes to fundraise by taking this course.
The content in The Equity Capital Masterclass is practical, actionable, walk-you-through-it training. We teach step-by-step, easy-to-follow frameworks that will serve you now and in years to come. And you’ll get our tried-and-tested templates and formulas that you can personalize for your business.
Beyond straight-up skill-building, we go so much deeper. Even if you know your way around a proforma or cap table, if you understand your own value and power, you'll be able to lead your raise with confidence, clarity, and competence.
We make learning flexible, fun, and totally effective by blending modern online practices with proven, old-school fundamentals.
And we have a curriculum expert on our team who loves nothing better than creating powerfully productive learning experiences. Our entire team is here for you, rooting for you to succeed.
There are so many founders we’ve worked with that say they wish they had “done it right the first time”. Why? Because it would have saved them a lot of hassle, money, time, and extra weight from stress-eating through the hard times.
And maybe, at the end of the day, you decide you don’t want to take investors. That’s ok! Because now you’re able to make an informed decision and know exactly why that’s the right path for you and your business.
Even if you’re raised capital before, if you plan to do it again, you can do it better.
By taking this class, not only can you leapfrog over the rookie mistakes, but you can also go back and fix the problems from your first raise, setting your company up for serious growth.
Yes! We’d be delighted to have you join us!
Our mission is to support equitable access to capital for ALL founders, and we’ll certainly be delving into themes around identity, entitlement, and power dynamics - and how it impacts the fundraising approach.
Access to capital is more complex than gender and race, and we understand that. If you feel like you need this support, then this class is right for you!
Yes - and we recommend you do!
We offer a special half-price enrollment fee for your co-founder. Reach out directly by emailing [email protected] and we’ll help you out.
As soon as you join the Equity Capital Masterclass, you’ll receive a welcome email with your login info.
You’ll also have instant access to our new member welcome area where you’ll find everything you need to get started.
The remaining six weeks of content will become available to you week-by-week, every Monday morning.
Our schedule for this masterclass is:
And because we understand what it’s like to be a busy business-builder, for your convenience all training and coaching calls will be recorded and posted in our private virtual classroom. (Inspired to learn at Saturday night at 2 am? Go for it. We won’t judge.)
Obviously, we’re biased. Only you can answer that question. Is this investment worth skipping years of trial and error?
What we can say with confidence is that this type of support combined with the resources provided is an incredible value.
And if you’re committed to getting your money’s worth? You will.
The Equity Capital Masterclass was built with busy people in mind. We’re hard-working women running our own businesses, and our lives are busy too. That’s why we’re giving you lifetime access to all the content and our community, so you can take it your pace, exactly as you need to.
And since we record our training and coaching calls - and our guest mentor content - you can catch the replay when it's convenient for you.
And down the road, as you continue to develop and grow, you may want to come back to parts of the material for more of a deep dive. And when you do, it’s there for you.
Sure thing. Here’s your business-building bundle:
We're 100% sure this course will transform the way you approach fundraising so we offer a 100% happiness guarantee.
If, after participating in Week 1, you find that the course is not for you, we will refund 100% of your enrollment fee within 7 days.
That's it. Literally risk free. So easy.
>> See full details here.
"Previously, I had taken the Equity Capital one-day Masterclass and became an immediate fan of Sara's teaching style and the shared insights of capital fundraising.
When the opportunity came to take the seven-week course I immediately joined. The course deep dives into developing materials to confidently plan, manage, and lead a raise. Templates and scripts were provided with real-time coaching and support. EqCo is the secret weapon all potential and newbie founders need for a successful raise!"
SHIREE DYSON | OSANYIN
If you said “yes” to any of the above, we can’t wait to have you as a newly-minted member of the Equity Capital Masterclass.
Class size is limited and early applications close
"This training has allowed me to mature from 'scrappy entrepreneur' to CEO. The beauty of the transformation was that it came from being more of who I am, with skill – rather than adapting to ‘fit in’. That’s a solid foundation for whatever challenge I choose to take on next."
PRABHA RATHINASABAPATHY | SOMO