WITH SARA BATTERBY
And you've been looking around for that handy fundraising guide that walks you through exactly how to prepare, and what to do...
...and found out it doesn't exist!
Yep. Fundraising has been exercised as a privilege and not a skillset. Founders need a technically sophisticated and emotionally intelligent guide based on real experience founding, fundraising and investing.
Hi, I am Sara Batterby and since founding EqCo and codifying fundraising as a skillset in 2018, I have supported first-time fundraisers in closing more than $51,000,000. This funding went to companies led by women, people of color, LGBTQIA, and other founders traditionally excluded from access to capital.
"This training has allowed me to mature from 'scrappy entrepreneur' to CEO. The beauty of the transformation was that it came from being more of who I am, with skill – rather than adapting to ‘fit in’. That’s a solid foundation for whatever challenge I choose to take on next."
PRABHA RATHINASABAPATHY | SOMO
You’ve attended dozens of pitch fests, rummaged up the courage to network a little, and talked to founder friends who are also looking for investment capital.
You've read a bunch of books, listened to a bunch of podcasts, but still don't have a clear, step-by-step plan of how to actually fundraise for your business.
And if you’re super committed, maybe you’ve even asked a handful of investors for a chat over coffee - only to find the guidance you get is different every time. (So confusing!)
Without strong tactical and strategic support and a coherent methodology, the truth is, most founders get completely lost.
And without such support available - many go down a perilous path with no map, no guide and with pitfalls and problems at every turn. The journey is painful, stressful, wasteful of time and precious resources and, if against all odds successful, potentially perilous to your chances of raising money in the future.
So finally, there is a course for that... and it will dramatically change your experience and your results fundraising.
Many of our past students have shared their unique experiences here.
You'll have to put in the work and commit to a major shift in your mindset
It will make you a better and more investible founder. Totally worth it.
CLASS STARTS FEBRUARY 17, 2020
Understanding how to build and use the technical tools of fundraising will help you overcome that!
Things like pro formas, CAP tables, equities and investment documents.
THE RESULTS? YOU’LL MASTER THE BUILDING BLOCKS OF A RAISE AND PREPARE YOUR OFFERING WITH THE AUTHORITY, COMPETENCE, AND CONFIDENCE SO CRITICAL TO YOUR SUCCESS .
Now that you’ve built a solid investor package, what do you do with it?
That’s where funding strategies come in.
I will teach you how to build a capital network around your business that will continue to grow and deepen throughout your entire career as an entrepreneur.
THE RESULTS? YOU'LL QUALIFY INVESTORS WHO ARE ALIGNED WITH YOUR VISION AND VALUES, AND CONVERT EARLY INTEREST TO CAPITAL EFFICIENTLY WITH LESS WASTED TIME AND STRESS.
Your founder mindset permeates every aspect of your approach to fundraising.
You’ll gain awareness around your own identity as a founder and how it may be shifted to radically improve your fundraising results.
THE RESULTS? YOU’LL OVERCOME FEELINGS OF APPREHENSION AND INTIMIDATION AND SIGNAL THE STRENGTH AND LEADERSHIP THAT INVESTORS ARE LOOKING FOR.
"The class was invaluable. I started it right before meeting with potential investors and it gave me the tools and language to navigate those interactions.
I took the class in October and by the New Year I had raised $100,000 for my company .
Wrapping my brain around all the process and strategy in this course really helped me set up my raise and communicate it to the investors I want to work with."
ANDREA McBETH | FLORAL MEDICINE
CLASS STARTS FEBRUARY 17, 2020
From the moment you join The Fundraising Masterclass, you have access to our classroom and private Facebook community. Helpful tools and videos will get you ready to go, and we’re right here with you to answer any questions you might have.
This includes a pre-recorded bonus module, "Get Ready To Raise" that lays out some of the basic language and concepts that we will be using during the masterclass.
In your first week, we take the fundraising process as a whole and lay out the entire roadmap and methodology so you know where you are and what you need to be doing at each step in the process.
We outline the philosophy behind this approach to fundraising and delve into the challenge for diverse founders in accessing capital and what we can do to overcome it.
Finally we look at the stages of capital and learn some of the language and rules around them. You will learn the difference between seed and Series A, priced and convertible rounds, professional and angel or high net worth investors. You will also start to understand how to phase and structure your fundraising journey from here, through your next raise and into your capital strategy beyond that.
In this module I lay out everything you need to know about your target investors. How to find them, the truth about their mindset, what they know and don't know, how they respond to different signals and your job description as relates to them in your raise. This is probably the most critical part of the fundraising strategy and process that will become the ongoing development of the capital network you will build around your self and your business.
We also kick off the tactical and deliverables work with a look at what goes into your investor package and we get to work creating a structure for developing and sharing those materials.
With work underway to connect with investors and build your offering, we take a deep dive into equities (shares or units of value in your company). We look at corporate structures, CAP tables, learn about dilution and understand how to structure your raise amount and valuation.
From there we dig in on using equities as currency to build a rock start team of founders, advisors, employees and board members. How to avoid dangerous founder conflicts and structure agreements that get the best out of the assets you have gathered around your vision.
PRO FORMA POWER
In this module, we learn about the critical role that pro forma's play in planning, management, and fundraising. You will learn a simple approach supplemented by a comprehensive template so you can build your own pro forma from scratch and transform how you look at and talk about your business. All that fuzzy uncertainty around the numbers and fear of questions you may get asked about the details in your financial model will be replaced with a rock-solid foundation for the value of your offering and. your confidence delivering it to investors.
PERFECT YOUR PRO FORMA PART 2 - YOUR FINANCIAL MODEL
You’ve got your assumptions - now it’s time to put them into action. Using our templates and tools, you’ll be pulling together your own proforma - a powerful model to predict profitability.
This is where you really start to understand this model and exactly how it can position you as a must-invest opportunity.
OPENING YOUR RAISE, DUE DILIGENCE, GATHERING COMMITMENTS AND CALLING CAPITAL
With a strong grasp on the strategy and the process and all you need to know to build an investor package that will set you apart, you are ready to move onto how to open a raise, manage your due diligence process and execute your strategy for converting investor interest into capital.
You will learn about some of the subtle obstacles such as prevention questions from investors, and how to convert objections into positive outcomes. You will understand how to activate connectors to continue to build momentum and interest in your offering and how to establish a sense of urgency that moves investors across the funding line.
And during the entire course, I will be relating this back to identity and mindset, so you gain invaluable insights that will inform and transform your fundraising approach.
We’ve packaged up everything Sara has learned in 20+ years of formal education and practical experience and poured it into this class. We’ve distilled tricky concepts into simple systems that will let you leap-frog over common mistakes and sticky spots.
Every Monday, Sara will teach each lesson live and virtually. (Join us in your jammies, if you like.)
And you’ll also get goodies including workbooks, models, and worksheets that you can go back to again and again. It's all in our exclusive digital classroom, and there when you need it, forever.
In addition to weekly live teaching, you’ll get an hour of live coaching every week. Work through sticky spots, get inspired, and ask us anything.
Also, as a member of the Equity Capital Masterclass, you'll get quick-fire coaching and your questions answered in a private Facebook group dedicated to your cohort.
Can't make a call? No prob. You can send your questions in advance, and we'll record the calls + post in our virtual classroom for easy access.
And in-between class and coaching, you get extra support in our private, closed Facebook group.
Lifetime access means that as this program continues to grow, you'll get complimentary access to any upgraded or new content.
You get our top recommendations for resources, articles, books, websites, contractors, and tools.
Totally useful and will save you tons of time.
Throughout it all, you're going to gain the skills, strategy, and insights to rock your raise.
"I did not feel confident about raising capital for my business. Period. I was very reluctant to begin the fundraising process. Now I feel confident and equipped to approach raising capital with precision, focus, and a knowledgeable understanding of what is required of me."
JUSTIN LOTT | VARCITY
Space is limited and the next class is months away.
What our most successful students asked before joining The Fundraising Masterclass
Lots of people call themselves experts but don’t have the experience to back it up. We do.
Sara Batterby, our founder and the instructor for this class, has 20+ years of experience in venture capital, startups, and fundraising.
In addition to teaching and advising, Sara supports several equity initiatives and advises venture capital fund managers on their strategies for raising and deploying capital.
In short, she has the practical education AND the real world experience to back up everything she teaches.
Sure, you can spend hours combing through websites, listening to podcasts, and scheduling endless coffee dates yielding conflicting advice. But you don’t have to! You can drastically reduce the time, effort, and stress it takes to fundraise by taking this course.
The content in The Fundraising Masterclass is practical, actionable, walk-you-through-it training. We teach step-by-step, easy-to-follow frameworks that will serve you now and in years to come. And you’ll get our tried-and-tested templates and formulas that you can personalize for your business.
Beyond straight-up skill-building, we go so much deeper. Even if you know your way around a proforma or cap table, if you understand your own value and power, you'll be able to lead your raise with confidence, clarity, and competence.
We make learning flexible, fun, and totally effective by blending modern online practices with proven, old-school fundamentals.
And we have a curriculum expert on our team who loves nothing better than creating powerfully productive learning experiences. Our entire team is here for you, rooting for you to succeed.
There are so many founders we’ve worked with that say they wish they had “done it right the first time”. Why? Because it would have saved them a lot of hassle, money, time, and extra weight from stress-eating through the hard times.
And maybe, at the end of the day, you decide you don’t want to take investors. That’s ok! Because now you’re able to make an informed decision and know exactly why that’s the right path for you and your business.
Even if you’re raised capital before, if you plan to do it again, you can do it better.
By taking this class, not only can you leapfrog over the rookie mistakes, but you can also go back and fix the problems from your first raise, setting your company up for serious growth.
Yes! We’d be delighted to have you join us!
Our mission is to support equitable access to capital for ALL founders, and we’ll certainly be delving into themes around identity, entitlement, and power dynamics - and how it impacts the fundraising approach.
Access to capital is more complex than gender and race, and we understand that. If you feel like you need this support, then this class is right for you!
Yes - and we recommend you do!
We offer a special half-price enrollment fee for your co-founder. Reach out directly by emailing [email protected] and we’ll help you out.
As soon as you join the Fundraising Masterclass, you’ll receive a welcome email with your login info.
You’ll also have instant access to our new member welcome area where you’ll find everything you need to get started.
The remaining six weeks of content will become available to you week-by-week, every Monday morning.
"Week of" schedule is:
And because we understand what it’s like to be a busy business-builder, for your convenience all training and coaching calls will be recorded and posted in our private virtual classroom. (Inspired to learn at Saturday night at 2 am? Go for it. We won’t judge.)
Fundraising as a skillset is an investment that will transform your life as an entrepreneur. How do I know that? I have seen it. over and over again with founders I have supported.
With 3 years of my own investment into this project, I have chaperoned over $50 million into companies largely led by women, POC and LGBTQ founders.
There is no other way to access the insider information that you need to succeed.
And if you’re committed to getting your money’s worth? You will.
If, after participating in Week 1, you find that the course is not for you, we will refund 100% of your enrollment fee within 7 days.
The Equity Capital Masterclass was built with busy people in mind. We’re hard-working women running our own businesses, and our lives are busy too. That’s why we’re giving you lifetime access to all the content and our community, so you can take it your pace, exactly as you need to.
And since we record our training and coaching calls - and our guest mentor content - you can catch the replay when it's convenient for you.
And down the road, as you continue to develop and grow, you may want to come back to parts of the material for more of a deep dive. And when you do, it’s there for you.
Sure thing. Here’s your business-building bundle:
We're 100% sure this course will transform the way you approach fundraising so we offer a 100% happiness guarantee.
If, after participating in Week 1, you find that the course is not for you, we will refund 100% of your enrollment fee within 7 days.
That's it. Literally risk free. So easy.
>> See full details here.
"Previously, I had taken the one-day Fundraising Masterclass and became an immediate fan of Sara's teaching style and the shared insights of capital fundraising.
When the opportunity came to take the six-week course I immediately joined. The course deep dives into developing materials to confidently plan, manage, and lead a raise. Templates and scripts were provided with real-time coaching and support. Sara's course is the secret weapon all potential and newbie founders need for a successful raise!"
SHIREE DYSON | OSANYIN
If you said “yes” to any of the above, we can’t wait to have you as a newly-minted member of the Fundraising Masterclass.
Class size is limited.
Even if you have a proven business model, already know a bit about fundraising, and have a venture capitalist best friend to give you guidance (lucky you)...
...but it might not be enough. Fundraising is a well guarded system of language, tools, strategies and insights and this is the only course that lays those out in a process you can follow and succeed with.
Investing in your fundraising skills will transform your experience and results in raising capital. You will be empowered to:
...because you'll learn a powerful, easy-to-follow, and proven methodology that demystifies the process, reduces stress, and gets you results.
...because once you have these new skills, strategies, and insights, you can avoid making common rookie mistakes.
...because you'll be able to lead your raise with greater authority, competence, and confidence, like the leader you are.
Prosper Portland creates economic growth and opportunity for Portland. Their vision is to make Portland one of the most globally competitive, healthy, and equitable cities in the world by investing in job creation, encouraging broad economic prosperity, and fostering great places throughout the city.
Thank you for supporting the Fundraising Masterclass!